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This week, we have a look at Ambush Marketing. It's a type of marketing where a model tries to attach itself with an occasion like the Olympics - but Without paying the sponsorship charges. It merely intrudes and ambushes the festivities. Or one brand launches a shock attack on one other model to gain consideration - like when British sprinter Linford Christie sported Puma contact lenses on the 1996 Olympics when Reebok was the official sponsor (see above). Both approach, it is uninvited advertising, it is very controversial - and the tales are riveting. Here's the story of Bonnie and Clyde.
I am sure you all have learn. Are usually found dying or useless. Clyde Barrow and Bonnie Parker. Bonnie Elizabeth Parker was born in Texas in 1910. At sixteen, she married, however her husband was arrested and despatched to prison. They might by no means see each other once more. So Bonnie Parker moved to Dallas and became a waitress.
Clyde Chestnut Barrow was born in 1909, simply south of Dallas. He stole automobiles, cracked safes and robbed small shops for a living. Bonnie met Clyde at a pal's house, and it was love at first sight. Bonnie and Clyde began a long string of robberies, that included fuel stations, stores and banks. Alongside the best way, they picked up other petty criminals, and formed the Barrow gang. Clyde was a gifted driver, and was virtually unstoppable as a getaway specialist.
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No matter how properly the police had him surrounded, Clyde would discover a approach out. He was tough, however not imposing, standing 5 foot 6, weighing 130 pounds. He was handsome, a crack shot, and loved to play the saxophone. The tiniest, meanest couple on the lam in America. Bonnie was a four foot 11 inch bundle of dynamite. She was fairly and beloved to jot down poetry. The well-known 'Wished' poster offering a reward - dead or alive.
Sooner or later, the police obtained a tip the Barrow gang was holed up at a home in Joplin, Missouri. They surrounded the building, but in some way Clyde shot his approach out and bought his gang to security. When the police went by way of the home later, they discovered a poem by Bonnie, and a number of other rolls of undeveloped film, which when developed, showed Bonnie and Clyde posing with their guns. In a single picture, Bonnie had a foot on the fender of their car, a revolver in one hand, and was smoking a cigar.
The picture that made Bonnie a criminal sensation. These photos, and her poem, turned them into the first superstar criminals. But the ensuing notoriety made it tough for the Barrow gang to move round, and they had been noticed many occasions - which led to Clyde Barrow killing several policemen. As soon as the murders began, an unusual lawman was brought in. His name was Frank Hamer. Frank Hamer, the tough ex-Texas ranger who would ultimately cease Bonnie & Clyde. An ex-Texas Ranger, he was tall, burly, unflinching, and smart. Analyzing Bonnie and Clyde's behaviour, he noticed they at all times swung in a circle, skirting five state borders, because the police could not cross state lines in these days.
Clyde was crafty, however his weakness was consistency. Hamer additionally noted that the Barrow gang preferred to go to their households. So he decided an ambush was the answer. On Could twenty third, 1934, Hamer received a tip the Barrow gang was going to go to the father of certainly one of Clyde's males, close to Shreveport, Louisiana. Hamer chained the father to a tree so he couldn't warn Bonnie and Clyde, then put the father's truck on the side of the freeway, on a jack.
He knew Clyde would acknowledge the automobile. Positive sufficient, early the following morning, Bonnie and Clyde came rushing down the highway. Spotting the truck, they slowed down. That's when Hamer and his posse jumped out of the bush and emptied 130 rounds of ammunition into their car. Bonnie and Clyde have been killed immediately. The most well-known couple in criminal historical past was stopped eventually by an ambush. The killing of Bonnie & Clyde was entrance web page news. The world of marketing has its own history with shock attacks.